Hi, I’m Alex

I’m a Journaling & Storytelling Coach, sharing the magic of all things writing for growth-driven entrepreneurs.


I graduated from journalism and have a background in blogging, media, project management and digital marketing. I combine my skills with the art of coaching and personal development to create memorable experiences in each workshop and course – online or offline.


My mission is to encourage people to impress themselves and express with clarity, inspiration and creativity.

Too many people put aside their talents and dreams just to follow life by the books, and realise they are unhappy later down the line.

Why waste this time when you can impress yourself every day starting right now?


You are the most impressive magical human being in your life, you are a beam of light and love, you sometimes just forget it. That’s ok.

I forgot it too a while back and I felt so tired all the time, stuck in a 9-to-5 job and a cycle of distorted relationships that left me overwhelmed and disconnected, like my body was moving without me. With constant panic attacks taking over me and major anxiety bulked in my veins, I hit rock bottom. 

I’ve always known I’m not made for corporate jobs but I didn’t know otherwise, I had no models around me to show me a different path. So I was stuck in a rut pleasing others.

After seeking therapy, it was the journaling exercises from one session to the next that brought me back to myself, to healing and rediscovering who I am and turning the tap on for self love and self esteem.


Fast forward to today, it’s now my mission to share with you these tools and exercises that I’ve been practicing and nurturing into expansion, so that nobody ends up ever again searching their meaning of life on Google.

I’m here to remind you that life is beautiful and you deserve to fall back in love with yourself.


And What Is This Impressivity?


Living your impressivity is about thriving and living your life on your own terms, rediscovering what lights you up. We all have a creative power inside of us, craving to be expressed on the outside.

Your Impressivity is your essence, your core love and passion that lights you up. And when you show up like this, you are impressed. Impressed with yourself.

You are not here to impress anyone else, but yourself. Every day. 


So what are you waiting for? It’s time to live your impressivity!



Are you ready to start your journey to a meaningful life? Want to impress your socks off?

Start with these FREE journaling prompts that you can use whenever you need a 5-minute boost for your happiness levels

Get the 5 journaling prompts for a 5 minute boost - You can download them for free and keep them handy or save them on your phone for a quick type on the move


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